New era dating ideas
Linx clients occupy a curious position: They've earned enough tech dollars to take their love lives offline. It was app fatigue that drove Rachel, a real-life success story of Three Day Rule, the country's largest matchmaking database.
But after an awkward date ended with a guy giving her his résumé, asking if she could pass it on to "Mark," she decided she was finished trying to meet men on her own.Millennial matchmakers use Facebook and Linked In or Tinder and Ok Cupid to recruit thousands of members to their databases.Most got their start in New York, Los Angeles, or San Francisco, but many are expanding to San Diego, Chicago, Boston, Philadelphia, Washington, D. In all of these places, it seems, there are more and more 20- and 30-somethings spending so many hours in the office that they want to outsource their love lives, just as they outsource everything else in the app era.When she returned two years later, she found a dramatically different dating landscape."Everyone was using all the apps all the time," she explains. You don't know what people want—a relationship, a one-night stand—and you can't really ask.
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Like the Matchmaking Institute (MMI) in New York, the only state-licensed school that certifies matchmakers, which opened in 2003. Last fall, it had more than 100, each paying $5,000 for a three-month course.