Jessi and dan levy dating
They’re not interested in that and this has become the way that they get their news. We’ve just circled them all up for you and said, “You’re interested in this? Fortune’s like a lot of style and a lot of C-level execs reading it. And now, going from Wired to Linked In, I’m writing for an audience of professionals who may or may not work in tech, but are really interested in feeling connected to Silicon Valley.
You can go directly and talk to these people about it.” Are you writing about different kinds of things than you would have at Wired or Medium, and/or are you changing the way you approach the story given that you have a different audience, or maybe just an audience that you can talk to? Then when I, obviously, when I went from Fortune to Wired, I went from writing for primarily a business audience to writing for ... So, are you actively thinking about that as you’re writing, as you’re editing, as you’re picking a story topic? More so than I would have otherwise, because I’m also getting the feedback from my audience. I mean, Peter, what do you think about supervoting shares? Why has the Valley collectively decided that that is a good thing to give a young founder?
I did a lot of quick, fast stuff, and you would do deep, thoughtful, insightful, long pieces. But I think that the reason why I was able to make a career out of it was not because I had some crazy talent. Then Condé Nast didn’t continue to support Backchannel, which is no mystery, and so the Backchannel team went back to Wired, which was a great home for us. Yep, round trip back to Wired, and that was under Nick Thompson, and Nick Thompson is like an incredible intellect and a wonderful editor. They want people to spend time on Linked In and they want you to generate stuff that will bring people to Linked In and help them stay in Linked In because they’re interested in it.
You write about business and technology, and in a lot of ways you were doing sort of the counter to what I spent a lot of time doing. I practiced and practiced and practiced and loved it. And so, I mean, in the same way that I think The Information is really great at conversation as content, because they have the right audience, and they’ve brought them together around the right questions. I’m talking about the actual conversations with readers that elevated the content. On the business/practical/cynical side of it, they are a company that makes money from advertising, in part, but just engagement in general.
And then, like, of those people actually does, over the course of their career. Like, I, you know, I got in the room because people would tell me things, and then because I was in the room, I got to learn to be a writer. I want to know how the decision to make the thing got made. If it’s just a job posting or why do they care about anything? Clearly, they want people to hang out on the site because they get more engagement there.
What everyone says they want to do, you actually did. Actually, I think everyone comes out of journalism school saying, “I’m going to write a National Magazine Award-winning piece for the New Yorker.” Yeah. So, I would say this about myself, I’m a writer who loves writing, and is a fine enough writer. Like, you practice it and you practice it and you practice it and you get better at it. I think it is both because I practice so hard and because I think it was a product of my curiosity, the thing that I was curious about, and as a result, my ability to listen. I think what you’re asking — and stop me if I’m wrong on this — but I think what you’re asking to some degree is why does Linked In care about paying people to create original content for the platform? You can go even further back, why do they care about ...
But, our Daily Rundown does that really effectively, because when it’s gathering conversations from around the network, those are not conversations from people that you know. I’m obsessed with the way that it happens, not the actual content. But we’ll still get into the same point, which is ... Either way, whether you think it’s a good deal or a bad deal, you end up at the same point, which is ... By the way, this also applies in media companies, New York Times, Viacom, used to be the Washington Post, the Wall Street Journal used to be all run by families. This is not a new thing, but it is of new importance, given the rise of artificial intelligence, and that is that Wikipedia often, because it is a large, free, available dataset, becomes the training data for a lot of the tools powered by artificial intelligence that we use, right? So you have bots crawling Wikipedia and ingesting it and then using it to make themselves smarter bots. And this is the one that many of us are grappling with, I’m still really grappling with, which is you were talking about how there was this period where we were all excited about sort of the disruptive nature of the internet, and specifically, I would think about this in media, and how existing media companies were going to be blown up, or changed in radical ways.
And then in, I think 2011, he came into my office, he shut the door, and he said, “Jessi, I’ve been thinking that maybe I’m going to go to Linked In. ” And he’d obviously asked everybody else there before me, and everybody else had told him it was a crazy idea.I love that personally, because I can respond to his interests and I think it makes my writing more vibrant. You wanted Silicon Valley to “outgrow it’s Sheryl Sandbergs.” Yeah. I love that you referenced that piece and it was a time last fall when Sheryl Sandberg was under a ton of fire by the press for her management at Facebook over the course of the last couple of years. There was this window, I started watching as an outsider, because keep in mind, I didn’t really cover Facebook too much. I opined about it as it were, but our coverage at Wired, when I came back to Wired from Backchannel, really belonged to a team of people we had, who are really gifted and all over it. But yeah, there was a period of time during which no one would talk about Sheryl Sandberg and that led to a New York Times piece in the fall and then everybody had something to say about Sheryl Sandberg. Yeah, the one prominent male version of this is Eric Schmidt at Google. Yeah, I feel like Twitter is a little bit of an outsider in this narrative. Or pick up his socks, or get him to eat his breakfast ... Or is it to expect them to grow into that role, or create a different kind of role for the next version of a Sheryl Sandberg, where it’s ... I can’t remember which one I wrote about, that, you know, such-and-such founder has 20-to-one supervoting shares, etc.And now at Linked In, I just have maybe 20 times the number of readers giving me that feedback than I would have in earlier iterations of my career. I didn’t want to comment one way or the other on her management or mismanagement. You’re making a gendered argument, saying this is often a woman is being brought in to help the young, brilliant coder/technical founder, whoever it is, actually run the thing. You can sort of see how all this, the metaphor goes. So if we want to outgrow our Sheryl Sandbergs, or not ... By the way, Sheryl Sandberg has done very well for herself. If you bought Snapchat a couple years ago, you this was Evan Spiegel and Bobby Murphy’s company and you’re along for the ride, for better or worse. I think it’s, do the people who are running the company want to figure out how to run the company, and what kind of outside help do they want or not?“News has the ability to make professionals smarter and, more important, to get them talking to each other across boundaries and borders around who you know and who you don’t, around things that matter to them in their professional lives,” Hempel said on the latest episode of . For me, that was interesting, but then there was also this moment, Peter, where I became obsessed with ... It has never once, I’ve never once thought of it as a conversational element. And to do that better, what it needs is for the people who are coming to the service to spend more time getting things they need from the service. Spend more time on the service, yes, but specifically, spend more time getting things they need from the service.“My work hopefully helps the people on Linked In get smarter about their work.” Hempel joined the site this year after 17 years in magazine journalism, working for prestigious legacy brands like Businessweek, Fortune, and Wired. you know, I’d spent my professional life writing about the internet, and how the internet was going to change things, and that change was that it was going to redistribute power and it was going to change the notion of influence. Someone who didn’t work at Condé Nast, but was in their parents’ basement somewhere in the Midwest, or somewhere in a different country, could have all this influence. And yet, I still was writing for these magazines who existed because we had collectively decided that, actually, influence was something that came from the top down, it came from the brand. Well, that probably says a lot about the hats you wear when you go to Linked In, Peter. Linked In has always believed, and I think it is because, going back to the CEO, Jeff Weiner, I mean, I first met him in 2008 when he still at Yahoo, before he’d even come to Linked In.
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The types of stories she’s writing now for Linked In, she explained, are similar to what she was doing by the end of her tenure at Wired: “ideas-driven pieces about the nature of how technology companies are changing.” Most of those 50 editors are not writing stories like Hempel is, or working on her podcast, . So, instead of influence being something that happened from the top down, it would happen sideways and from the bottom-up. Like Fortune, which was where I spent a good deal of my professional career... Fortune Magazine, and really, I mean, I think Fortune is really where I learned the craft, was a place that existed because people had confidence in the brand, right? He’s always really understood content and understood news in particular and believed in it. I mean, my work hopefully helps the people on Linked In get smarter about their work.