An dating magazine
A partner in the time of Jane Austen was usually handpicked or at least approved of by the parents.If you disagreed with your parents’ choice, or if your parents were unable to find you a partner, you would have to either accept your fate, or find different ways to look for someone.This article discusses several dating apps using theories regarding globalization.The famous opening line of Jane Austen's (1813) classic book 'Pride and Prejudice' runs as follows: The expressed sentiment illustrates that the characters in the book, like most people, are much occupied with finding a partner, to attain things like love, stability or security.It is said homosexual men and women used code words to place personal advertisements looking for likeminded people, but also for unhappily married people for whom divorce was impossible, the personal ads were a much desired way out, and of course, much like in online dating nowadays, there were people who posed as someone else, in an attempt to scam or rob people, or use them in other ways.Looking for that special someone or companionship became a lot easier at the end of the 20th century with the invention and widespread adoption of the newest technological development: the internet.
With the introduction of the internet in the 1990’s more and more people started placing their personal ads on websites instead of in newspapers and magazines.However this does not mean it was a socially acceptable way of looking for a spouse.It was seen as a last resort for people with no other means of finding someone, for instance because they had no family of parents to arrange their matrimony (Cocks, 2009).Soldiers fighting abroad during a war used personal ads to look for pen pals for instance.Despite the popularity, or because of, there also remained critics, who often worried about the morality of such ads (Cocks, 2009).
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Women purchase Susie's Alaska Men Magazine, and are encouraged to write a letter, to the bachelors they like, with the hope of finding their sweethearts.